Sunday, 4 July 2004

The Benefits of Webcasting

Webcasts are cheaper than traditional presentations

A traditional live presentation involves you paying for a venue, hotel, food, travel and all other miscellaneous expenses. Depending on your location, you may have to do the same event many times all over the country, this takes way too much time, costs a lot of money, and isn't really feasible. Companies around the globe have made these live events obsolete, no longer do you need to pay thousands of dollars for several live events that convey the same message. One live video webcast can reach an astronomically number of people, compared to live events which are designed to hold only a set amount of people.

Lets you talk to a wider audience

Through the power of the internet you can literally communicate with half of the world if you really wanted too. Live webcasting can reach millions of people in various geological locations. If your business is rolling out new company polices or training materials, using a video webcast, employees from different locations can all get the information at the same time. This will insure the consistency of work throughout the whole organisation.

Go green with live webcasts

Live webcasting is a much greener way to run your business, it shows your customers that you care about the environment, you gain competitive business advantage, and the most important thing is that'll reduce your company's carbon footprint on the world.

Quality of content and convenience

Certain companies world wide offer high quality live webcast streams on the web and provide their clients with a range of multi bit-rate streaming depending on their needs. The convenience involved with live streaming and allowing your audience to be able to listen to your webcasts in the comfort of their own home, on their mobiles, and even tablet computers is a major plus. Now compare a video webcast to a traditional event, where you have to get dressed up, maybe even buy plane tickets and pay for accommodation. Which one would you choose?

We are living in age of technology

Technology has taken over the business world in the past decade, organizations use social media, mobile apps, blogs and online marketing campaigns to further increase revenue and bring in new business. Live webcast events over the internet is just another branch of the tree that successful businesses will be taking advantage of.

There's no doubt about the numerous benefits that live video webcasts provide not only for your business, but for your audience too. Using webcast service providers, viewers aren't required to download software or files to view your presentations. They can use the live chat features which are filtered by actual moderators, and allows users to have the option to remain anonymous if they wish. Live video webcasting is the new way businesses interact both internally and externally, isn't it about time you did the same?